Location: Cyprus or exceptional remote candidates.

The Company is an established iGaming business moving into the next stage of growth and is looking for a senior CRM & Retention professional to take full ownership of its customer lifecycle, retention and reactivation strategy.

Responsibilities

• Customer segmentation and lifecycle management
• Retention and reactivation strategies
• Churn analysis and prevention
• CRM automation and customer journeys
• Bonus and promotional strategy
• Personalized offers based on player behaviour
• A/B testing and campaign optimization
• Player value and behavioural analysis
• Building and monitoring CRM/Retention KPIs
• Measuring the commercial impact of campaigns
• Identifying opportunities and turning data into clear actions and measurable improvements
• Working closely with VIP, Customer Support, Product, Data/BI and Tech teams

Requirements

• Proven experience in iGaming CRM & Retention
• Proven ownership/management experience
• Experience working within an established sportsbook, online casino or iGaming operator
• Strong understanding of player behaviour, lifecycle and retention
• Ability to demonstrate measurable results from previous roles, such as improvements in retention, reactivation, churn, player value or campaign performance

Nice to Have

• Experience with Digitain or a similar iGaming platform/CRM environment
• Hebrew is an advantage