About the Role

We are looking for a data-driven Bonus Manager to own and optimize the bonus strategy across our gaming platform. You will be responsible for creating, managing, and analyzing bonus mechanics that maximize player engagement, retention, and lifetime value while ensuring cost efficiency.

Working closely with the CRM, Product, and Analytics teams, you will define bonus policies, calculate reward structures, monitor campaign performance, and continuously optimize promotional offers based on player behavior and business objectives.

Key Responsibilities

• Develop and manage the platform's bonus strategy and promotional mechanics.
• Define bonus amounts, wagering requirements, eligibility rules, and reward structures.
• Calculate and optimize bonus allocations to maximize ROI and player retention.
• Configure and maintain bonus campaigns within the gaming platform.
• Analyze bonus performance using KPIs such as conversion, retention, bonus cost, GGR, and player lifetime value.
• Collaborate with CRM and Product teams to deliver targeted promotional campaigns.
• Monitor bonus abuse and work with Fraud/Risk teams to minimize exploitation.
• Continuously improve bonus mechanics based on data analysis, A/B testing, and market trends.

Requirements

• Experience in iGaming, online casino, or sportsbook.
• Strong understanding of bonus mechanics, player lifecycle, and retention strategies.
• Analytical mindset with experience working with KPIs and large datasets.
• Experience with CRM platforms and bonus management tools is an advantage.
• Advanced Excel and/or SQL skills are a strong plus.